As a leader in the sustainable apparel industry, Patagonia aims to reduce its textile waste by shifting consumer behavior and innovating solutions. This includes not only the cut-and-sew scraps and the liability fabrics, but also the garments end-of-life. In order to achieve this goal, innovation must occur throughout the entire lifecycle of Patagonia’s products: from design and manufacturing, to the consumer behavior side – buying high-quality and durable products that they truly need, as well as creating alternatives to landfill upon end-of-life. With the mission of: “We are in business to save our home planet,” Patagonia must achieve this in such a way that other companies can replicate.
Competition Process
Graduate students from across the US tackle the interconnected business and sustainability aspects of a current, real-life issue facing the outdoor gear retailer Patagonia. In the first round of competition, interdisciplinary teams submit solutions to a case developed by the Berkeley-Haas Case Series and Patagonia.Judging Criteria
Senior leaders from Patagonia review all submissions and select finalists to present their solutions to Patagonia executives in person at Berkeley Haas.Participate
Website: https://haas.berkeley.edu/responsible-business/events/patagonia-case-competition/
Managing Organization: Haas School of Business
Eligibility:
Open to graduate students in the U.S.
Open to graduate students in the U.S.