The Courageous Persuaders competition encourages high school students to create 30-second videos that serve as television commercials on the dangers of underage drinking and texting while driving. Middle school classrooms review and judge the videos, and help determine the scholarship winners.  Participants learn how to create their own video, are honored at an awards celebration, and, most importantly, are making a difference in raising awareness and changing attitudes towards these dangerous issues facing young adults.

In 2007, the Detroit Auto Dealers Association (DADA) and its Executive Director, Rod Alberts, officially adopted Courageous Persuaders and expanded it to a nationwide program.

Create 30-second videos on the dangers of underage drinking and texting while driving. Emphasis is placed on concept and the message, not on production values. Students are encouraged to use whatever video equipment is available to them. Teachers and principals, school audio/video departments, parent and community leaders are urged to share their equipment and lend local support by promoting the program as a very unique scholarship competition that is fun to participate in and has a powerful impact on a serious problem.

Questionnaires administered to middle school students gauge the persuasiveness of the commercials produced by high schoolers. Ratings on these questionnaires determine the winners.

This competition has not yet listed it's awards.

Website: http://courageouspersuaders.com

Managing Organization: Detroit Auto Dealers Association (DADA)

Contact:

Entry Fee: 0

Eligibility:
High School students in the US and Canada.

Registration Closes
Feb 7, 2019 4:00pm
America/Los_Angeles

The Courageous Persuaders competition encourages high school students to create 30-second videos that serve as television commercials on the dangers of underage drinking and texting while driving. Middle school classrooms review and judge the videos, and help determine the scholarship winners.  Participants learn how to create their own video, are honored at an awards celebration, and, most importantly, are making a difference in raising awareness and changing attitudes towards these dangerous issues facing young adults.

In 2007, the Detroit Auto Dealers Association (DADA) and its Executive Director, Rod Alberts, officially adopted Courageous Persuaders and expanded it to a nationwide program.

Create 30-second videos on the dangers of underage drinking and texting while driving. Emphasis is placed on concept and the message, not on production values. Students are encouraged to use whatever video equipment is available to them. Teachers and principals, school audio/video departments, parent and community leaders are urged to share their equipment and lend local support by promoting the program as a very unique scholarship competition that is fun to participate in and has a powerful impact on a serious problem.

Questionnaires administered to middle school students gauge the persuasiveness of the commercials produced by high schoolers. Ratings on these questionnaires determine the winners.

This competition has not yet listed it's awards.

Website: http://courageouspersuaders.com

Managing Organization: Detroit Auto Dealers Association (DADA)

Contact:

Entry Fee: 0

Eligibility:
High School students in the US and Canada.

Registration Closes
Feb 7, 2019 4:00pm
America/Los_Angeles